FOUNDATION COURSE

Digital Marketing (Foundation Certification Course):

(1)Digital Marketing Overview: (7 hrs)

 Digital Marketing Fundamental concepts:

  • Understand the term Digital Marketing
  • Elements of Digital marketing
  • Digital marketing Framework
  • Digital marketing Goals
  • Advantage of Digital marketing
  • Challenges & Limitation of Digital Marketing

 

Digital Marketing Planning   :

  • Determine your (Business) Objectives & Goals
  • Branding
  • Customer service
  • Lead generation

 

Marketing Objectives   :

 (2) Content Marketing :  ( 5hrs)

  • Content Marketing concept
  • Content Marketing   Guidelines
  • Posting Content on a Particular topic  ,
  • Articles Submission on Blog Directories, Article
  • Creating PPT on a particular topic and upload on slideshare

 

Practical   Session on content Marketing:

  •  Creating blog & applying free blogger template
  • Optimizing blog , Meta description   , blog title
  • Making blog post (text, image , video ,links )

(3) Email Marketing          :   ( 3 hrs)

  • Introduction on Email Marketing:
  • E newsletter & Templates
  • Sending E newsletter using Gmail
  • Practical session Sending E newsletter .

(4)Search Engine optimization      : (2hrs)

Introduction on search engine and SEO:

Search engine &   Search Engine Algorithms.

  • What is domain & what is Website  ?
  • Website Design & site Architecture
  • What is   SEO  ?
  • SEO Techniques (On Page   , Off page )

 

(5) SEM (SEARCH ENGINE MARKETING):  (3 hrs)

SEM introduction:

  • Introduction on Google Ad words.
  • Keyword   Analysis using Google keyword planner

Google Ad words PPC   :

  •  Introduction on   PPC
  • Campaign & its types.
  • Google Ads & types of Ads

 

Practical Session on Creating Search Network Campaign:

  • Creating Search Network campaign
  • Creating Ad   Group
  • Creating Text Ad

 

(6)  SOCIAL MEDIA MARKETING: (6 hrs)

Introduction on Social Media and Social Media Marketing:

  • What is Social media ?
  • Social Media Marketing concept & types of social media  marketing
  • Social Media Marketing Goals.

 

Practical Session on Social Media Marketing    :

  • Creating account on facebook, twitter, linkedin, youtube, flickr, Digg, SlideShare etc)
  • And Posting , Sharing, like, comment, link building on all.
  • Social Media Exchange

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Address

Vdigital Marketing Company
BEST Commercial Complex,
4th floor, A Wing, Opposite Railway Station,
Andheri(W),Mumbai-400 058.

Phone:-+91 22 2670 8186/90
Fax: +91 22 26287508

info@vdigitalmarketing.com
www.vdigitalmarketing.com

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